All Media Design & Communication
Graphic Design | London, United Kingdom, GB
My career has been a learning route through technologies and creativity, experiencing through the years new languages, new channels and new media. For almost 20 years I keep on looking forward for the next frontiers in communication technologies and creative expression, and this is the philosophy I still have and for which today my clients still choose me.
1994-1999: I worked across the 90s as a freelance graphic and multimedia designer, going from paper, to CD-Rom production and finally to the web during those early years.
2000-2005: Since 2000 my work has progressively shifted to project management and consulting in the communication, marketing and content area.
2006-2011: After some years spent on design for television and cross-media/viral projects, for national and international clients, I started to specialize on some specific design and communication niche, like travels, luxury and healthcare.
2011-today: on par with the creative work for national and international clients, I'm working as a front-end developer for web and mobile apps, integrating my creative skills with programming expertise on many different frameworks and platforms.
2012 - Present
Graphic Design & Prepress / Petits Luxes
Collaboration with a London-Milan based international luxury fashion magazine for photo retouch, color correction and prepress supervising
1992 - Present
Art Director and Graphic Designer (digital & traditional media) / Freelance
In 20 years I've completed a huge amount of projects on every media, in every area. This long experience means I could approach every kind of job request with the right processes and the right tools, both in executive or managing roles. Occasionally, I contribute to projects as a consultant, giving my advice to clients and agencies.
Designer & IT manager / EVENTOTHEQUE
Startup company focused on online services to journalists and PR offices.
Creative Consultant / Alpitourworld
I collaborate directly with the marketing department and top management to design the weekly newsletters and DEMs. My target is to obtain the best conversion rates and market success through design and copywriting.
Sales & Operations / PopCornMedia
The company is focused on the market of Digital Signage, that in Italy has been late and now is growing very fast.
It has developed a series of digital kiosk that are very competitive for price and aesthetic, and with this product it's reaching a good share on the market.
More than this, the company is always doing R&D to find and integrate the best technical solutions from all over the world, to be always on top of these technologies and one of the leaders of the ever-growing market of Digital Signage.
My role is to directly support the Sales Director, on sales and new business, and to keep relations with clients, following projects from sales to delivery.
Account Manager / Luxe.TV
Luxe.tv is an international Satellite TV focused on Luxury.
I'm working at the development of the Italian Market from scratch, both for content release and advertising sales.
You can find more info on this company at: http://www.luxe.tv
Executive and Account Manager / Blueflower
This company is specialized in Bluetooth marketing. For them I followed every aspect of the bluetooth support on the MS Vista italian launch in february 2007. I coordinated technical and logistic resources and keep contacts with the clients: McCann Erickson and Microsoft. With almost 80 bluetooth device, distributed in public places all across Italy for as long as one month, it was the biggest bluetooth campaign ever realized in Italy untill now.
Consultant / E-Nova Milano
The company was specialized in cross-media marketing and developed games and communities, based on web and mobile phones, for branding and ADV campaigns.
Project Leader / HDC Multimedia
As an external resource, my task was to develop a visionary community project from scratch, NetCity, during the summer months. I had to convert the vision in a plan, find production resources, coordinate the many company's employee involved, manage the (small) budget and, first of all, respect the strict timing.
The project was a success and everything was ready for launch, when the company shortly thereafter stopped its activities.
Teacher for the Community Mktg & Management Course / Genesio - Istituto Europeo di Design
User Experience Manager / Intravisione Srl
The company was one of the first in Italy to produce interactive contents for television.
My role was to research and develop user interfaces and to find ways to bring the best interaction experience to the TV audience
Teacher / Accademia di Comunicazione
Teacher in the course on HTML and web design
PM / Think SPA
Project Manager for the production of Corporate web sites
Interactive Designer / Zapping Interactive
Co-Owner / Designer and technical manager
Amiga technical support hotline / Commodore Inc.
My first grown-up work was in the support line for the mythical Commodore Amiga... nerd stuff! ;)